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Overview:
Passports: Participants will collect a ‘stamp’ from each store they visit. FIBRuary hosts will provide the passports and stamps to each store.
Prizes: Each participating store is invited to contribute an item (valued at approximately $25) to create a prize basket (or multiple baskets, depending on the number of contributions). Completed participant “passports” will be entered into a drawing at the end of the crawl, with eligibility requiring visits to at least two stores to qualify for the grand prize drawing, depending on response we may increase entry opportunities; but will finalize prior to the event. No purchase will be required for entry.
Specials & Promotions: Each participating store is encouraged to offer a unique special, deal, raffle, or giveaway during February 2-17. Examples include discounts, a special make-along, partnering with a local dyer for an exclusive colorway, or a raffle for a gift basket from your store. Share your hours and promotion details with us, and we’ll feature your store on our social media channels throughout February and in the weeks leading up to the crawl.
VIP Swag Bags: We are preparing limited-edition tote bags featuring the FIBRuary logo and curated goodies, available for pre-order and at the kick-off event. Each bag will prominently display the names and locations of participating stores, offering additional visibility and promotion for your business. We are currently drafting the design for a tote bag and will be in touch soon for your input on the design,
Participation Fee: $75 includes marketing and 5 tote bags (at cost) with a recommended MSRP of $15 for resale.